Photo Credit: Portland Development Commission via Compfight cc
Mark Edward Adams has an interesting take on whether or not art organizations have fallen behind the times in the age of Twitter and FB. I like his suggestions on how they can serve the individual artist better, also.
Do Art Organizations Matter Anymore?
by Mark Edward Adams
I think the prestige of the art societies was a casualty of the new culture of personal branding. In the past, there were a limited number of these groups and they had a lot of power. It meant immediate exposure and sales if your art won an award. However, with the emergence of social media it became very easy to start your own group or just ignore the art societies and promote yourself. Suddenly there were a lot more voices in the room and it became very difficult to distingush one from the other. […]
Read the rest of this article at:
This excerpt appears courtesy of FineArtViews Art Marketing Newsletter by FASO,
a free email newsletter about art, marketing, inspiration and fine living for artists,
collectors and galleries (and anyone else who loves art).
For a complimentary subscription, visit: http://www.faso.com/art-marketing-newsletter